How To Keep A Faithful Audience : Fame, As Seen By A Businesswoman

How To Keep A Faithful Audience : Fame, As Seen By A Businesswoman

Hi everybody, Mary here.

So, this isn't typically the kind of posts I upload, because this looks like sensationalist posts made by people who are just doing it for the fame. Because they know that's clickbait and they like it.

But since I'm in a business school now, and that I'm still very interested in that digital culture (social media websites, YouTube, and such), I was reading posts (my guilty pleasure, really)...

About how to become famous. That's it, really. (*whispering : I'm not here on this blog to become famous anyway, it was just to see how others percieve the path to fame, hahaha*)

Really, though. Not only these posts are way outdated (from YEARS ago), so the content in those posts isn't really... you know, helpful anyways. But also, I felt like these posts was way more about how to become mainstream than how to keep a faithful audience. Because, you know this, mainstream sells more than originality nowadays, don't you think ?

So, let's see the Internet (example : YouTube, but blogs work as well) as a market, right ? A big, big see where the fishes and the sharks fight to death. The biggest ones eat the little ones. The little ones, once eaten, disappear. Also, there's loads of food in the sea, you see where I'm getting. The MONEY. The screaming, agonising FANGIRLS trying to stalk you wherever you go. That rush of adrenaline when you go outside of your cosy little appartement just to do your groceries and when you know you will meet one of these people in the street.

Now, if you want to enter the sea, that's going to be a little bit complicated. But in one of my marketing lessons, I've learnt something about a market = YouTube and food = customers = fangirls that I probably will remember forever.

You have two ways of getting a faithful and regular audience online : either you go in the red sea. It's very big and menacing. That's where all the big sharks are. There's more food = fangirls, but you're more likely to be eaten up by the big numbers and swallowed whole, and disappear forever, lost in the crowd of people who wanted to go mainstream.

Or you go in the blue sea. It's much smaller and more peaceful. The sharks aren't there. But there's less food = fangirls. So you won't get as big as the big sharks in the red sea, because you don't have enough food. The big numbers won't swallow you whole because they don't f*cking care about you. You're doing a niche content that they aren't doing, so you're not a menace to them.

Now, choosing between wanting to go big and mainstream & taking all the risks & try to get bigger & fighting against big numbers vs wanting to do niche content but accepting the fact that you won't get as big & you won't have to fight much against the sharks because there isn't much concurrence on your market is all up to you. I'm not judging anyone here.

And there you have your explanation on a very big question that popped on my mind about YouTubers writing their own book ALL AT THE SAME TIME : because they are all big sharks in the red sea. If they don't follow, not only they are seen as outdated and unwilling to follow the trend. But also, they are afraid of seeing their food = fangirls going to be eaten by another shark.

(It's also why YouTubers that started in the red sea for the sake of getting noticed in the first place and were mainstream can't really do what they really want to do, or niche content : because they are TOO BIG to get into the blue sea. And if they tried, they would have to get much smaller & lose food = fangirls, which isn't really what they want to since they worked so hard to get big to become a shark in the first place. Also, that's why creative and original YouTubers that didn't go mainstream & did/are still doing niche content didn't really go big and are usually under a million, for the biggest of them.)

In the end : I'm not saying that fame is bad or anything. There's good and bad in every sea, blue or red. It's just that fame and recognition shoudn't be the reason to start a blog or a YouTube channel. Maybe, sometimes, you wanting to share things with people, even just a little, is a big enough reason to get started. So, why don't you do it ? After all, the two seas I've explained in this post are as interesting and as valid as the other one.... You just have to choose where you stand.

Okay, that's it for today ! I really hope that you enjoyed this little new post and I'll see you very soon with another one !

And as usual, our last word : KIDNEYS !

P.S. : For realsies though. I don't want to become famous AT ALL, but a little feedback about my blog and my posts would be VERY NICE and APPRECIATED. THANKS. <3