How
To Keep A Faithful Audience : Fame, As Seen By A Businesswoman
Hi everybody, Mary here.
So, this isn't typically
the kind of posts I upload, because this looks like sensationalist
posts made by people who are just doing it for the fame.
Because they know
that's clickbait and they like
it.
But since I'm in a business school
now, and that I'm still
very interested in that digital culture (social media websites,
YouTube, and such), I was reading posts (my guilty pleasure,
really)...
About how to become famous.
That's it, really. (*whispering : I'm not here on this blog to
become famous anyway, it was just to see how others
percieve the path to fame, hahaha*)
Really, though. Not only these posts
are way outdated (from
YEARS ago), so the content in those posts isn't really... you know,
helpful anyways. But
also, I felt like these posts was way
more about how to become mainstream
than how to keep a faithful audience. Because, you know this,
mainstream sells more
than originality
nowadays, don't you think ?
So, let's see the Internet
(example : YouTube, but blogs work as well) as a market,
right ? A big, big
see where the fishes and the sharks fight to death. The biggest ones
eat the little ones. The little ones, once eaten, disappear. Also,
there's loads of food
in the sea, you see where I'm getting. The MONEY. The screaming,
agonising FANGIRLS trying to
stalk you wherever you go. That rush of adrenaline when you go
outside of your cosy little appartement just
to do your groceries and when you know you will
meet one of these people in the street.
Now, if you want to enter the sea,
that's going to be a little bit
complicated. But in one of my marketing lessons, I've learnt
something about a market = YouTube and food = customers = fangirls
that I probably will remember forever.
You have two ways of getting a
faithful and regular
audience online : either you go in the red
sea. It's very big and menacing. That's where all the big
sharks are. There's more food =
fangirls, but you're more likely to be eaten up by the big numbers
and swallowed whole, and disappear forever,
lost in the crowd of people who wanted to go mainstream.
Or you go in the blue
sea. It's much smaller
and more peaceful. The sharks aren't
there. But there's less food = fangirls. So you won't get as big as
the big sharks in the red sea, because you don't have enough food.
The big numbers won't swallow you whole because they don't
f*cking care about you. You're
doing a niche content
that they aren't doing, so you're not
a menace to them.
Now, choosing between wanting to go
big and mainstream & taking all the risks & try to get bigger
& fighting against big numbers vs wanting to do niche content but
accepting the fact that you won't get as big & you won't have to
fight much against the sharks because there isn't much concurrence on
your market is all up to you.
I'm not judging anyone
here.
And there you have your explanation
on a very big question
that popped on my mind about YouTubers writing their own book ALL AT
THE SAME TIME : because they are all
big sharks in the red sea. If they don't follow, not only they are
seen as outdated and
unwilling to follow the trend.
But also, they are afraid of seeing their food = fangirls going to be
eaten by another shark.
(It's also why YouTubers that
started in the red sea for the sake of getting noticed in the first
place and were mainstream can't really
do what they really
want to do, or niche content :
because they are TOO BIG to get into the blue sea. And if they tried,
they would have to get much
smaller & lose food = fangirls, which isn't really
what they want to since they worked so hard
to get big to become a shark in the first place. Also, that's why
creative and original YouTubers that didn't go mainstream &
did/are still doing niche content
didn't really go big and are usually
under a million, for the biggest of them.)
In the end : I'm not saying
that fame is bad or
anything. There's good and bad in every sea,
blue or red. It's just that fame and recognition shoudn't
be the reason to start a blog or a YouTube channel. Maybe, sometimes,
you wanting to share things with people, even just
a little, is a big enough reason to get started. So, why don't you do
it ? After all, the two seas I've explained in this post are as
interesting and as valid as the other one.... You just have to choose
where you stand.
Okay, that's it for today ! I
really hope that you enjoyed this little new post and I'll see you
very soon with another one !
And as usual, our last word :
KIDNEYS !
P.S. : For realsies though. I don't want to become famous AT
ALL, but a little feedback about my blog and my posts would be VERY
NICE and APPRECIATED. THANKS. <3
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